

As users get older, they “age out” of mainstream music. The Coolness Spiral of Death: Currently-popular artists lie in the center of a circle, with decreasing popularity represented by each larger ring. listener streamed, and calculate the subsequent median across all such listeners.ĭOES AGE REALLY IMPACT THE AMOUNT OF POPULAR MUSIC PEOPLE STREAM? Thus, to find 2014 listening history for 27-year-old males on Spotify (based on self-reported registration data), we can find the median popularity rank of the artists that each individual 27-year-old male U.S. To cut down on cross-cultural differences, I only looked at users in the U.S. Natasha Bedingfield had a current-popularity rank of about #3000.

Norah Jones had a popularity rank of about #1000.Alan Jackson had a popularity rank of about #500.Muse had a popularity rank of about #250.Eminem had a popularity rank of about #50.Taylor Swift had a popularity rank of #1.To give you an idea of how popularity rank scales, as of January 2015: Separately, we can marry that up to each artist’s popularity rank from The Echo Nest (via artist “hotttnesss”). Spotify creates a “Taste Profile” for every active user, an internal tool for personalization that includes us how many times a listener has streamed an artist. Personified, “music was better in my day” is a battle being fought between 35-year old fathers and teen girls - with single men and moms in their 20s being pulled in both directions. … at any age, people with children (inferred from listening habits) listen to a smaller amounts of currently-popular music than the average listener of that age.… men and women listen similarly in their their teens, but after that, men’s mainstream music listening decreases much faster than it does for women.… while teens’ music taste is dominated by incredibly popular music, this proportion drops steadily through peoples’ 20s, before their tastes “mature” in their early 30s.With that score per user, we can compute a median across all users of a specific age and demographic profile. Spotify users and combined that with Echo Nest artist popularity data, to generate a metric for the average popularity of the artists a listener streamed in 2014. This lets us measure when this effect begins, how quickly the effect develops, and how it’s impacted by demographic factors.įor this study, I started with individual listening data from U.S. Spotify listener data offers a sliced & diced view of each user’s streams.
